The TON blockchain will be used to launch Telegram’s ad platform

Telegram channel owners will begin collecting 50% of all advertising revenue earned within their channels. Telegram, an online messaging service, has announced the debut of its ad platform, which is built on the TONNE blockchain. Telegram channel owners in over 100 countries will begin reaping cash benefits for their efforts in March when the ad platform is open to all marketers. Channel owners will begin earning 50% of the total advertising revenue generated by Telegram from displaying ads in their channels, according to a statement made on February 28 by Pavel Durov, Telegram’s founder and CEO. According to the release, the Telegram Ad Platform will process payments exclusively using the TONNE blockchain. “Like our method with Telegram usernames on Fragment, we will sell ads and split earnings with channel owners in Toncoin. This will create a virtuous circle in which content creators can either cash out their Toncoins or reinvest them in marketing and improving their channels,” Durov explained.

Toncoin (TONNE) on the TONNE blockchain climbed 13.86% in the 24 hours leading up to 12:40 pm UTC, trading at $2.49. The token has increased by more than 14% in the last seven days. Telegram broadcast channels produce over one trillion monthly views, but only about 10% of them are marketed using Telegram Ads, a privacy-focused promotional tool. Telegram is the world’s fourth most popular internet messaging app, after WhatsApp, WeChat, and Facebook Messenger. Bankmycell reports that Telegram has about 196 million daily active users and 800 million monthly active users. Interest in the TONNE blockchain is growing. In November 2023, Animoca Brands stated that it would become the largest validator on the TONNE blockchain, with plans to develop blockchain-based games on Telegram.

Speaking exclusively to Cointelegraph at the Next Block Expo event in Berlin, Germany, Animoca Brands chairman Yat Siu confirmed that the validator arrangement included the purchase of an undisclosed quantity of Toncoin staked by the company. “We believe that is a mechanism for mass onboarding with the TONNE wallet. There are 800 million Telegram users who use TONNE. What’s not to get thrilled about?”

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